To empower sustainable change in society and culture, Sally believes we have to proactively work on improving education – building the knowledge it takes to succeed in today's creative world. That also means navigating uncertainty and thinking strategically – skills she has developed herself on her professional journey in cultural and educational project management.

She is dedicated to fostering creativity and design-thinking that respects cultural values via education, filling the knowledge gap to provide better opportunities to creative minds around MENA region to learn and grow.

Sally supports Bidayat Knowledge to help us upgrade the quality and contents of education to help creatives on their journey from local to global.

Experience: The National Museum of Egyptian Civilization Project, Regional Centre for Traditional Arts & Crafts Education - Egyptian Ministry of Culture, IED Istituto Europeo di Design, The Prince's School for Traditional Arts, D&AD Global Association for Creative Advertising & Design, Grand Egyptian Museum, KEMET